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M-School Blog

New World + Brand Planning & Campaign Strategy

The fashion industry has been notorious for using a very superficial definition of "beauty". I used to (and sometimes still) compare...

In high school, I often dreaded P.E. classes that we did yoga in. I hated stretching my inflexible body for an entire hour doing downward...

This past semester I had the opportunity to study abroad in London, and travel across twelve other countries in Europe. The last stop on...

“We are in a gender evolution, not a revolution.” We often come across the phrase, "What gender are you". At one point in time you were...

"If told today that you could live hundred years, what would be your reaction?" In response to negative attitudes associated with the...

I thought that it would only be fitting to talk about Guinness on the day the Irish (and even the Americans) celebrate the death of St....

Levi's is the epitome of an American jean brand. Levi Strauss & Co has been creating jeans since 1853, in fact they claim that they...

Burritos, Carnitas, Guac - these are the associations that come into mind when I think of Chipotle. Many fast food restaurants claim to...

Weight. We all face the time in our life where we think we aren't skinny enough or that we don't have enough muscle, or that our body...

Super Bowl is not only the biggest football game of the year, but the biggest marketing game of the year for brands. While many fans...