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M-School Blog
New World + Brand Planning & Campaign Strategy

The LA Originals
Los Angeles is a city filled with culture. With art museums like the Broad and the Museum of Ice Cream making an appearance, LA natives...

The Ins & Outs of PR
When we were doing our agency research, I was amazed at the work that Mullen Lowe has done. From creating moving campaigns for American...


Team One
Working with aspirational brands is what makes Team One an aspirational brand. Team One is a full service agency that provides amazing...


A New Wave of Marketing
Refinery29 is trying out a type of experiential marketing that will bring an exclusive New York Fashion Week experience to all people in...


Flip it on its head
At TWBA/Chiat/Day, they play on the power of disruption. I've heard of the infamous ad agency numerous times through Professor Stefl....


Be An Outsider
With the large increase in the popularity of social media, many of us are hooked to our phones. We search instagram for the newest trends...


The Do's and Don'ts
180 LA believes in 180 degree thinking. Started in Amsterdam, the small agency has only two offices - one in Amsterdam and one in the...

Break the Travel Quo
Who said travel can't be easy? Amtrak is "breaking the travel quo" with their clever, witty new campaign. I can honestly say that I've...


The Key to Innovation
Going on agency visits is probably one of the most exciting parts of the M-School program. We get to meet incredible people who produce...


An Ode to Your Flaws
The fashion industry has been notorious for using a very superficial definition of "beauty". I used to (and sometimes still) compare...
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