Maybe I have a soft spot for stuffed animals, particularly pandas. The ad shows a dirtied panda in a cute winter sweater roaming the streets of a city. From the sad music to the depressing scenes showing the panda's "journey" through the city; the ad sets a mood that has you cheering for the panda to reunite with its owner.
This ad was the perfect mix of clever and funny. The most surprising part of the ad was the fact that it was for the company, Tile, a blue-tooth enabled tracking system. I enjoyed the ad because it didn't sell the product. It merely told a story of a lost panda trying to find its owner. What's more interesting is that this was inspired by a real life story - a girl lost her stuffed animal in a busy city but was reunited with the help of Tile.
The objective of the campaign was to inform and provoke customers attention to the brand. This was Tile's very first ad, and a successful one I would say. Tile is a product that is targeted to people who lose their stuff. While it can be handy for stuffed animals, tile can be used and attached to all sorts of things. The Tile Community like the people in the ad spot are those who help you find your lost item. While it may not be helping a stuffed panda journey through the woods and back into the city, the Tile Community can help locate your missing item by tracking it in the app.
It kind of makes me want to get a tile now...
Get your panda fix here: