About: Nature's Way has been a leader in the herbal health industry. They offer over 500 nutritional products such as vitamins and minerals. Alive! by Nature's Way is a sub-brand of the parent company that is geared primarily towards women. Their vitamins are made with high potency B-vitamins for energy.
Objective: While Alive! has a strong presence in the vitamin and minerals category, it lacks the relevance to appeal to the younger generation. Create a re-branding strategy that will appeal to millennials aged 18-34.
Our Solution: We found out through our research, that Millennials think they're invincible...until they're not. So why not cut the bullshit? Let's get rid of all the fancy vitamin terms and use clear and bold labeling to help you get better ASAP.
Check out the work we did here: